THAIS IMOBILIÁRIA
The power of UX and branding tools in business repositioning
MY CONTRIBUTION
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Branding workshop
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User interface
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Product Design
TEAM
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PM
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UX Writer
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Dev (3x)
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UX/UI
Challenge
For over 40 years in the market, Thais has established itself as the largest real estate company in the Federal District. There are over 30 thousand properties under their management, both for sale and for rent. Although they are huge, this is not reflected on the website. The CMS used by them was the same used by thousands of real estate agencies in Brazil, creating websites with a very similar appearance. In addition, the system did not offer a navigation experience on par with the size of Thais. The visual elements had a very generic look, just change the logo and the site could be from any other real estate company.
Solution
To build a website that reflects the personality of a company, it is necessary to know who the people behind this company are. What do they think about work? How do they see themselves working there? We then started our journey by doing a branding study, defining aspects of the brand's personality. We found out how employees and owners saw themselves today and how they would like to be.
After these definitions, we move on to discovering pains and opportunities for both business and users. A CSD matrix was the starting point for figuring out what we should build. And none of this was done without the direct participation of the owners and employees who brought hypothesis validations based on real experiences.
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So we were able to build a website that clearly communicates the Thais way of serving customers, with ease and hospitality.
