SECOM - PRESIDENCY OF THE REPUBLIC
Lies kill and we must be vaccinated against them
MY CONTRIBUTION
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User interface
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Communication concept
TEAM
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UI
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UX Writer
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Dev (front)
Challenge
Annually, the Secretary of Communication of the Presidency of the Republic, in partnership with the Ministry of Health, promotes vaccination campaigns throughout the national territory. Despite the efforts of public authorities, currents of thought based on false information make it difficult to advance vaccination. Fakenews leave a large portion of the population exposed to the risk of irreversible sequelae that would be easily avoided with vaccination.
Solution
Our response to this movement was a harsh campaign, using language as alarming as those used to scare vaccines. The content of the campaign was designed to deconstruct the foundations of the currents of thought that disqualify the power of vaccines. In addition to the website, we created a social experiment video that shows the drama of people who suffered the consequences of not being vaccinated.
